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Mission Statement
Our mission is to open markets, through building corporate/ customer communications based on committed, cooperative, and comprehensive multicultural understanding, thereby enhancing our client's success and profits.

Guiding Principles

To open markets by enabling companies to explore culturally      diverse markets segments and totally new markets.

To enhance profits through the design and implementation of      innovative marketing strategies.

To build a corporate-customer communication that embraces      diversity both within the organization and in the company -      customer relationship.

To promote multicultural understanding that is
     committed, involving all the statements on the organization
     cooperative, aiming at win-win solutions
     comprehensive, taking into consideration all cultural        aspects

Fusión has a competitive edge for providing a combination of proven creative and cultural expertise that other firms may be unable to deliver. Our goal translates into a new way of obtaining results-driven, cost-effective marketing for businesses everywhere.

Fusión is your solution - and your advantage!

Iris Ramírez Reese, Hispanic Market Consultant

Iris Ramírez Reese is an internationally recognized Hispanic market consultant, public speaker and committed community activist educating clients worldwide on the Hispanic Market Advantage™ Along with being the founder and CEO of Fusión Multicultural Marketing & Communications, NC’s premier full service Hispanic marketing and communications agency. (HMA).  As founder and CEO of Fusion Multicultural Marketing & Communications she has created powerful and influential campaigns targeted to the niche market of Hispanics for corporations and community organizations alike. Her expertise on Hispanic consumerism and consumption habits provides rare and valuable insight that is powered by her native origin and years of experience. 

Amongst her many great accomplishments is her development and implementation of North Carolina’s premier and exclusive Hispanic Market Advantage Conference & Business Expo, an annual forum where community and corporate executives connect and build powerful alliances based on the founding principles of the HMA.  Ramírez Reese has been involved in marketing, advertising and market research for more than a decade. Her in-depth knowledge of the U.S. Hispanic market as well as her research, advertising and marketing background has allowed her to give her clients the ability to make their products more relevant to the Hispanic consumer.

As a native Latina, with years of consulting experience in niche-marketing to Hispanics, her innate creative talent combined with her intuitive ability to capture the Hispanic market provides her clients with an effective and impactful ability to deliver their client’s message. What sets Ramírez Reese aside is that she is not only the consultant, she is also her clients target audience. This has given her an exemplary ability to personably penetrate the Hispanic market and obtain bona fide consumer consumption habit information that is invaluable to her clients. This unique combination combined with her innovative and dynamic experience has paved the way for her to provide one of a kind advice and an effective manner in which to guide businesses seeking to capture the Hispanic market while creating a new approach to maximize their marketing & advertising dollars.

As a critical element to the success of advertisers focused on the Hispanic market, inclusive of organizational development and strategic planning, Ramírez Reese has created the Hispanic Market Advantage™ System as a result of numerous requests from clients. Through a 7 Step approach, Ramírez Reese helps companies obtain a first-hand cultural and relevant understanding of the Hispanic market as well as the difficult challenges posed and opportunities presented by this unique market.  

Her services have been acquired by a diverse group of organizations nationwide namely because of her precise and result driven consulting proficiency. Ramírez Reese affords her clients a wealth of knowledge and recognition of the Hispanic market segment on numerous levels. The leverage and advantage stem from her profound understanding, specialized skills and an exceptional capability as it relates to what drives the Hispanic market. As a consultant on Hispanic consumption habits and cultural norms and nuances, it is to her client’s advantage that she possesses the knowledge many businesses need to succeed in this market and most importantly, why. Through a highly consultative approach, Ramírez Reese helps companies obtain a first-hand cultural and relevant understanding of the Hispanic market as well as the difficult challenges posed and opportunities presented by this unique market.

Her commitment to helping businesses effectively communicate with their target audience has resulted in Ramírez Reese’s recognition as the single most authoritative source in reaching the Hispanic market nationwide. She has a competitive edge for providing a combination of proven creative and cultural expertise that other firms may be unable to deliver. Her goal translates into the attainment of accurate information pertaining to the Hispanic market through results-driven professional consulting services on Hispanic marketing and communication for businesses everywhere. With advantages that few others can match, Iris Ramírez Reese is uniquely equipped to help navigate and prosper through the changing cultural landscape of the Hispanic market.

Unique to her services, the significant difference between Ramírez Reese and other Hispanic market consultants is that she is not only an expert on Hispanic market she also consistently conducts Hispanic Market Research on Hispanic consumer consumption habits. She has an extraordinary capability to conduct most any type of research on Hispanic targets.  The results of her research enable her to provide very precise recommendations to positively impact and increase her client’s bottom line.

Ramírez Reese has provided professional services for major corporations such as Genworth (formerly GE Capital Mortgage), Skanska, Kimley-Horn & Associates, Duke University & Health Care System, NC Mutual Life Insurance Company and Beazer Homes just to name a few.

Mrs. Ramírez Reese is available to consult on a local, national and international basis.

Boards and Affiliations:

International Board member, Professional Woman’s Network
Board Member, Triangle United Way Woman’s Network
Multicultural Business Committee, Durham Chamber of Commerce
Business Development Instructor, Durham Technical Community College
Former Executive Board member, NC Hispanic Chamber of Commerce
Chair, AND Board (Adopt a Neighborhood for Development)
Former board member, American Red Cross
Former Board Member, Durham Public Education Network
Former Board Member, Sales & Training Center
Former Member, Planning & Advisory committee, El Pueblo, Inc.

Certifications:

Minority Owned Business Enterprise
Durham’s Minority/Woman Business Enterprise
Historically Underutilized Business
Carolinas Minority Supplier Development Council
Women Business Enterprise
Small Disadvantaged Business Enterprise
International Women’s Professional Network Speakers Bureau
Certificate of Mediation, The Dispute Settlement Center of Durham
NC REAL Enterprise Instructor, Rural Entrepreneurship through Action Learning
Leadership Triangle Goodman Fellow
Wake AHEC Level I and II Interpretation Certificate


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